Product Marketing Manager

  • Published on

  • Location

    Bucharest, Romania
  • Contrat type

New windowApply

Product Marketing Manager

Infopro Digital Group is recruiting a Product Marketing Manager on a permanent basis to join HaynesPro Romania.

HaynesPro Group is the leading European supplier of technical data for the automotive industry. We have been serving the automotive market with our unique multilingual database since 1995. If you are looking for maintenance data, repair information, motor management diagnostics and much more for passenger cars, light commercial vehicles, trucks, and motorcycle, we can deliver you just that!

Key task and responsibilities:

The Product Marketing Manager will be responsible for defining the Go to Market activities and develop product positioning and messaging for key products and features and plan for the Automotive B2B portfolio and managing the day-to-day execution of the activities assuring the plans are in line with our company’s objectives.

As Product Marketing responsible using the knowledge on the aftermarket market, build the marketing plan and coordinate with the marketing team and other departments for execution.

Your tasks are as follows:

-Define go-to-market plans for the portfolio.
-Research competitors and market information to support product positioning.
-Create product material, pitch documents and messaging.
-Define launch and update plan and activities, coordinating with different areas for flawless launch.
-Agreeing on timelines and deadlines of new product development with the product management teams
-Work closely with sales and product teams to create and support the go-to-market strategy.
-Develop and implement the product marketing process.
-Execute product marketing plan in coordination with the marketing, product, and sales.
-Develop product launch activities.
-Translate the technical and functional characteristics of our offers into value proposition and business benefits.
-Presenting products to both internal teams and clients, discussing sales strategy and using market research to establish product pricing and positioning.
-Performing surveys, interviews, and focus groups for obtaining insights about the customer’s product usage and buyer personas to tap new opportunities.

About you:

-The role of Product Marketing Manager within the Infopro Digital group is for you if you have:
-Coming from a HIGHER education BAC of +5 specialized in marketing (business school type or equivalent), Bachelor’s Degree – —Business School or Marketing and Communications School – Specialization: Management, Marketing, communications and Economics
-Minimum of +10 years as product marketing or generalist position in marketing, ideally within a B-to-B environment,
-Experience Product Marketing Manager experience in a pure product marketing role for a SaaS business, ideally in the subscription world (SaaS, software, etc.) or in the Automotive and aftermarket.
-Skilled in relationship, you demonstrate rigor, versatility, and organization, you know how to adapt to different types of interlocutors. Result-oriented, your proactivity and dynamism will allow you to carry out the proposed missions.
-With a good level of written and oral expression, you have a good digital culture, are curious and customer oriented.
-Fluent in English is a requirement and other languages desirable to interact with our team in other countries.
-Skilled on KPI and metrics to manage activities and results.
-The ability to understand and articulate technical concepts and translate these into compelling, commercial, customer focussed communications.
-Data driven, measured and results focussed.
-Experience of presenting product marketing plans and concepts
-Strong understanding of all elements of the product marketing process.
-Excellent communication skills and the ability to work with diverse teams.
-Degree educated.

Looking for an exciting mission to serve professionals?
At Infopro Digital, you will work in a stimulating environment where you will be constantly learning. You will have the chance to work with multidisciplinary teams on innovative projects and to be given real responsibilities. With a strong entrepreneurial culture and more than 300 jobs, Infopro Digital offers many career opportunities.


-The opportunity to be part of a young and professional team ;
-Continuous education and professional development ;
-Various bonuses, depending on performance ;
-“Regina Maria” medical care subscription ;
-Competitive Salary.