We have officially crossed the threshold of the new year, and it’s time to start making plans for the coming months. Preparing for the new year is the key to success for your business. Managing work well and effectively means staying up-to-date to keep up with the times and knowing how to plan activities to best face 2023 on the shop floor. To do this consciously, one must be able to take a critical look at the business’ core data.
How to best start 2023 in the workshop?
Here is what we recommend you should check:
Number of customers
New ways to stay up to date
Effectiveness of own communication
Number of customers: an essential analysis for a successful workshop in 2023
Understanding how many people have chosen to rely on your workshop is paramount. Thanks to management software, you can download a list of all customers in 2022 to understand which services were most popular and how many new customers you have registered compared to the year before. Comparing the customers you had in 2021, and 2022 can be of great help because it helps you identify those you last saw a while ago and for whom you can create a customised communication plan. For example, you could offer a special “2023 in the workshop!” promotion or send them a personalised message (Atelio Pro allows you to do both quickly and easily).
Of course, it is also vital to acquire your invoicing data. In order to define the most effective way to implement marketing and strategy actions for your workshop, it is necessary to have a clear view of the previous year’s performance. You can identify your business’s strengths and weaknesses by intersecting this with customer and turnover data. Then, you can highlight your strengths by sending personalised messages to your customers and attaching coupons to use your services at a special discount.
In this case, once again, management software can come to your aid: they allow you to quickly obtain a complete list of all the financial documents you may need.
Practical and efficient warehouse management is indispensable for any business, including workshops. Having a clear idea of your stock and inventory trends is one of the most critical pieces of information to help you better manage the months ahead.
Find new ways to keep your workshop up-to-date in 2023
Whether it’s specialised blogs, dedicated websites, a new subscription to a technical magazine, or a newsletter, there are plenty of ways to stay up-to-date. This will allow you to continue demonstrating professionalism to all your customers.
Being online is helpful for many reasons. It gives you and your services greater visibility and lets your customers provide feedback. Start 2023 in the workshop by trying to understand customers’ honest perception of you and use it to improve where you need to do so
Suppose you need a dedicated space where your customers can leave their reviews. In that case, consider creating one: a social media channel, a dedicated section on your website, or your own company profile on Google can do the trick.
Communicating with customers is a vital part of your business, and good or bad management of this aspect can make a real difference.
If you have social media channels such as Facebook or Instagram, analyse the quality of your communication: have you posted enough? How did your followers react, and what did they like the most? Did you always remember to post when there was important information to give? This will help you understand how to organise your future publications to be as effective as possible.
If, on the other hand, you prefer e-mails as a tool, we recommend that you do a study to see which of these has succeeded in attracting the most people. For example, which communications, promotions and offers were most successful?
Therefore, you can take many actions to get the year off to a good start and quickly adapt them to your needs and interests. Before Christmas, we also published an article on workshop marketing during the festive season. If you missed it, we recommend you take a look at it anyway, as you will find many tips you can apply now with the start of the new year.