The most advanced global database for automotive oil and lubricant data

Our expertise lies in sourcing and matching original equipment (OE) specifications, ensuring precision and reliability in lubricant recommendations. We boast the world’s largest source of alternative lubricant specifications. Our database covers over 100,000 applications and recommended lubricants, making it an invaluable resource for the lubricant industry globally.

Infopro Digital Automotive lubricants data is a prominent player in the global automotive industry with the most granular vehicle and equipment database on the market. 

This meticulous approach allows the fulfilment of a unique solution for industry players, delivering in-depth insights into vehicle specifications, performance, and compatibility with lubricants, enabling businesses to optimize operations through a wider choice of lubricants

In the matching process the customer’s product line undergoes thorough analysis to ensure alignment with our database.

This involves extracting detailed information on the properties and characteristics of the lubricant. This can then be widened through the stretching phase to create strategic links. Through evaluation of OEM requirements, the database associates product specifications ensuring that the product range coverage can be optimised.

API Catalogue: Integrate your lubricant range into a catalogue and manage the display of lubricant information, using a simple data exchange workflow.

B2C Oil Finder: Provide your customers with customised lubricant recommendations using keywords or vehicle registration information, building loyalty through a more user-friendly approach.

Statistical Software: Increase product coverage and market penetration by identifying gaps in product ranges, new market opportunities and areas of product overlap to streamline your product portfolio.

Fusion Portal:  At the heart of our offering is the Fusion Portal. This comprehensive management platform allows you to control your data and increase the visibility of your lubricant product range, lowering your return rate by 90%

The leading provider of data solutions, specializing in the oil and lubricant industry. The Cross Reference service is a key part of our comprehensive database on automotive lubricants. This service is designed for lubricant manufacturers, oil blenders, distributors and networks, to ensure efficiency in product research and development. 

Leverage Competitive Intelligence:

Cross Reference tool: This powerful feature provides users with access to a competitive lubricant database, allowing them to search either by specification or by competitive products. Comparisons can be made with competing lubricant products. Users can research and compare what the competition is covering within the European, Americas & South Asia Pacific markets

Improve Research & Development:

R&D teams can gain strategic advantage by understanding which products and brands have acquired newly-released specifications. This knowledge can be used to determine what competition they may face if choosing the same specifications.

With an interactive dashboard that provides lubricant manufacturers and oil blenders with an in-depth overview of equipment and product data, this powerful analytical tool is designed to help you make more informed and factual decisions about your product portfolio and target markets.

Key features:

• Data-Driven Market Analysis: Make business decisions based on real-time VIO data, enabling you to make informed strategic choices.
• Overlap Identification Our analytical tool helps rationalize your product portfolio by identifying overlaps.
• Market Expansion Opportunities: Identify gaps in your product range to pinpoint areas that require development or improvement.
• Insightful Product Range Assessment: Identify gaps in your product range, providing clarity on areas requiring development or enhancement.
• Product Increased Product Coverage: Facilitates expansion of product coverage to meet the demands of all markets and customers.

The analytical dashboard feature is a strategic resource for lubricant manufacturers, It transforms raw data into useful information for product line development and optimization.

Our lubricant data also offers a comprehensive cataloguing service designed to list and display your lubricant products within major parts catalogues. This significantly improves the visibility of your sales and marketing.

Flexible data integration to meet catalogue formats:

Our services can be standardised to adapt to different international cataloguing standards, guaranteeing visibility in all key markets.

International standards covered by our services:

European: Tecdoc, DVSE and Atelio Aftermarket International
UK-specific platforms: MAM and Parts Alliance
French catalogues: Ino’Shop,
North American integration: ACES and PIES.
Bespoke customer files

The cataloguing service offers a strategic advantage to lubricant manufacturers.

We also provide Product Match, this tool enables lubricant manufacturers and oil blenders to match your products accurately to specific equipment in the our database.

With Product Match you can define specific equipment with customer products through a comprehensive identification system. You can analyse and define regional product portfolios and view product coverage by identifying specification gaps to achieve the best coverage with minimal effort.

You will also be able to solve problems related to the position of a product in a particular sequence. This is achieved by using a preview function that allows customers to see how products have been applied in similar scenarios, ensuring optimal product matching.

The portal allows users to search for equipment and view the recommended lubricant products with the specification recommendations for all equipment. It provides the facility to capture all industry references to lubricant specifications across all sectors and includes viscosity charts.

The portal also includes the facility to build an equipment list or lubrication survey specific to OEM requirements, based on the users’ recommended products in the database. It also provides the OEM volumes and oil drain information where applicable.