More than data: How our expanded portfolio is creating new opportunities for the Americas aftermarket
Infopro Digital Automotive is bringing together specialist automotive data, technical information, lubricant and fluid data and analytics, parts information, pricing intelligence and market insight to help businesses across the Americas make more informed decisions, improve efficiency and identify new opportunities for growth.
The U.S. aftermarket increasingly needs more than individual data products. Growing vehicle diversity, evolving technologies, changing customer expectations and competitive pressures mean businesses need access to integrated information and market intelligence.
A broader proposition for a changing aftermarket
Whether identifying the right replacement part, developing a competitive pricing strategy, understanding workshop requirements or identifying opportunities in new markets, decisions increasingly depend on access to accurate, relevant and connected information.
Over the past year, Infopro Digital Automotive has significantly expanded its proposition for businesses across the Americas, combining established automotive data capabilities with additional specialist expertise from Eucon and GiPA.
Our expanded portfolio supports parts manufacturers, distributors, retailers and repair businesses with vehicle data, technical information, pricing intelligence and aftermarket market insights.
Alongside our capabilities in vehicle identification, repair and maintenance information, lubricant intelligence, and tire and wheel data, Eucon brings additional expertise in parts pricing and competitive intelligence, while GiPA strengthens our proposition through independent automotive aftermarket research and market intelligence.
Together, these capabilities enable us to support more business decisions across the automotive value chain, from product development and market strategy through to distribution, retail and workshop operations.
Connecting vehicle, product, technical and market intelligence
The real value of our expanded portfolio lies not only in the depth of the individual datasets, but in the opportunities created by bringing complementary information together. A vehicle is the starting point for many aftermarket decisions, but the questions surrounding that vehicle extend far beyond identification and fitment.
Delivering value across the automotive aftermarket
Which vehicles are present in a particular market? Which replacement parts, lubricants and tires are relevant? How should those products be positioned and priced? What repair information does a technician need? How are purchasing behaviors and market demand changing?
Our portfolio brings together specialist capabilities that help businesses address these connected questions.
Contact our team to find out how our increased portfolio can support your business.
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