Automotive Market Intelligence

Turn Market Insight into Smarter Business Decisions

Infopro Digital Automotive’s verified Vehicle-In-Operation (VIO) data gives you a complete, accurate and comprehensive picture of the vehicles currently on US roads.

Image of many white and some red cars representing the car parc in circulation

Let’s Discover Market Intelligence – VIO Parc Data Reports

Make better business decisions and stay aligned to market needs and real market demand

Infopro Digital Automotive’s VIO data reports help you make better business decisions. From manufacturing and distribution to service, tire and wheel networks or lubricant manufacturers and distributors, you can turn real-world vehicle data into actionable insight.

When combined with fitment information or additional data, VIO data reports provide a full view of vehicle and product demand, helping you to plan with confidence.

Key Business Benefits:

  • Reduce inventory waste by aligning stock with active vehicle demand
  • Forecast trends to guide R&D and product launches
  • Increase service efficiency and investment accuracy
  • Identify growth opportunities across segments and vehicle age groups
  • Target marketing with precise regional insights

Why Choose Infopro Digital Automotive

  • Verified VIO data from trusted, global data sources
  • Integration with tire and wheel fitment insight
  • Regularly updated, fully validated information
  • Delivered in clear, ready-to-use formats

VIO Market Intelligence Key Features

Whether you’re a parts manufacturer, distributor, service network, or tire specialist, verified VIO data helps you stay aligned with market demands:

  • Distributors can optimise inventory, reduce excess stock and improve product availability.
  • Manufacturers can guide R&D and product planning based on real vehicle population trends.
  • Workshops and Networks can focus tooling, training and services where demand is highest and optimise network locations.
  • Tire and Wheel manufacturers can align production with actual market needs.
  • Tire Networks can plan stock and marketing around proven vehicle trends.
  • Lubricant manufacturers and distributors can access VIO market and competitor analysis via our interactive portal to better understand market trends, product coverage and product overlaps.

One reliable data source connecting the entire aftermarket value chain.

See the value of verified VIO data reports: Contact our team to discover how accurate insights can help you plan smarter and grow faster. 

Get in touch now to discuss a solution tailored for you

Our technical experts are on hand to understand your data needs. Contact us now to discuss your exact data requirements.

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