OATS is a lubricant data and solutions provider with over 35 years of experience. By connecting original equipment (OE) with specifications, product, service and market data, OATS drives value for its customers by optimising product portfolios and streamlining operations, empowering end-users to make informed choices and select the right products with confidence.
OATS’ core values are:
Exploration: Embracing change, improving the product offering
Collaboration: Working in partnership, regular communication
Integrity: Delivering on commitments, ensuring high quality and accountability
Impact: Focusing on driving value
OATS is ISO 9001 certified and a proud member of the UK Lubricants Association and the Independent Lubricant Manufacturers Association.
OATS serves its customers through its comprehensive lubricant database focused on Car, Light Van, Motorcycles, Truck, Bus, Agricultural, Off-Highway, Industrial and Marine equipment. There are several solutions available to customers.
Product Manager is a sophisticated tool to enable Lubricant manufacturers, blenders, and marketers to make product recommendations and analyse coverage of OEM equipment quickly and efficiently.
Increasing website traffic to get more of your visitors to search and purchase the right lubricant products. OATS can support Lubricant manufacturers, blenders, and marketers to deliver such search requirements by offering different search procedures which make it easy for the user to find their vehicle quickly and the right product.
With FUSiON Portal, OATS has developed a cohesive portal for Lubricant manufacturers, blenders, and marketers to enable the Technical and Marketing teams to resolve helpdesk queries and produce and store technical datasheets. Lastly, using sophisticated Statistical software, OATS’ data scientists can provide standardised or bespoke analysis, models, and reports to support the optimisation of product portfolios that back Marketing, Sales, and Supply Chain decision-making
Since 1984, OATS has been providing innovative lubricant data solutions. Originally started by two former Lubricant technical specialists, it became part of the Haynes Publishing Group in December 2016. It then expanded its team of data and software development, alongside technical consultants dedicated to collaborating with our global customers. This collaborative effort aims to strengthen its product marketing and management initiatives worldwide.
Today, as part of Infopro Digital Automotive, the OATS database, translated into 30+ languages, is the largest single source for equipment and lubricant recommendations. It is used globally by some of the world’s best-known petrochemical brands, Automotive Aftermarket industries and OE manufacturers.
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