Solution 4

Comprehensive Digital Marketing & BI Solutions for the Automotive Aftermarket

Infopro Digital Automotive assists you in advancing your automotive business with advanced analytics and targeted, predictive marketing

Comprehensive Digital Marketing and BI Solutions for the Automotive Aftermarket

How can Infopro’s BI and digital marketing solutions make companies more competitive?

With our Business Intelligence and Digital Marketing solutions, we make it easier for you to transform your operational data into analytics and actions that help you seize opportunities sooner and better than your competitors.

Infopro's BI and digital marketing solutions make companies more competitive

Business intelligence and digital marketing are essential tools for measuring and extending the performance of any company. This includes businesses operating in the automotive aftermarket.

Understanding, analysing, and anticipating customer needs with our predictive marketing applications makes it possible to offer a personalised service that creates long-lasting customer loyalty and increased sales.

To facilitate this, we provide groups and networks with innovative digital marketing tools and powerful BI dashboards. These transform data into information designed to help aftermarket players gain and retain customers, while also aiding sales optimisation, and increasing turnover.

Our solutions offer resources that help workshops and businesses to monitor and improve their performance. By applying data analytics and by creating better customer relationships and online visibility, they can stand out from the competition. We facilitate this by integrating our solutions into our customers’ online platforms.

Facts & figures

  • + 1 M
    quotations generated for connected networks
  • > 10 %
    online quotations turned into real appointments in the workshop
  • Up to 15 %
    the average return rate on marketing campaigns generated using the solution
  • 300
    average order size per quotation

Explore today our cutting-edge tools to revolutionise your business operations with our Business Intelligence and Digital Marketing products.

  • Il più preciso database di ricambi OEM per distributori
    Logo Oe data research

    The most precise european Powerful Spare Parts Analysis and Marketing Tool for manufacturers

    Discover our OE Parts Dataset that boost your aftermarket presence, reduce time-to-market, and help the spare parts manufactures make informed business decisions

  • Soluzione di marketing predittivo per fidelizzare i clienti in officina Atelio Fid
    Logo Atelio Fid

    Predictive marketing solution to build customer loyalty in the garage

    Software that helps build and enhance customer loyalty. Its algorithm crosses data from manufacturers’ maintenance plans and your management software.

Easily organise all your operative business activities

In the dynamic automotive aftermarket, constant vigilance on business metrics is not just a practice—it’s a necessity. Infopro Digital Automotive’s BI tools harness the power of real-time data to offer an unparalleled oversight into your performance. Our advanced analytics engine processes inventory levels, sales forecasts, and customer engagement metrics to provide actionable insights. For spare parts distributors, this means a streamlined inventory management system that predicts stock requirements and reduces waste. For garage networks, it equips you with the knowledge to adjust services and resources effectively. As an OE company, you’ll benefit from a dashboard that highlights operational efficiencies and market trends, allowing you to make swift, data-driven decisions that keep your business agile and responsive.


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