Petrolube improves its digital customer experience with the new Oil Finder from Infopro Digital Automotive

Powered by OATS data and available across 40 markets, the new Oil Finder makes it easier for Petrolube customers to find the right lubricant for their vehicle or equipment.

Press Release

Sydney, September 24, 2026. Petrolube, a leading lubricant manufacturer headquartered in Jeddah, Saudi Arabia, has partnered with Infopro Digital Automotive to make lubricant selection simpler and more intuitive for its customers.

By integrating Infopro Digital Automotive’s Oil Finder, powered by OATS data, into its digital platforms, Petrolube can guide customers towards the right lubricant for their specific vehicle or equipment, drawing on comprehensive and reliable lubricant data.

The collaboration goes beyond simplifying product selection. It provides Petrolube with a scalable, data-driven solution that supports a consistent digital experience across its markets, while helping to strengthen customer confidence and engagement with the brand.

Turning Lubricant Selection Complexity into Customer Confidence

Modern vehicles and equipment, from cars and motorcycles to agricultural, industrial and off-highway machinery, place increasingly complex demands on lubrication. For many lubricant buyers, understanding which product is required for each application can be overwhelming, particularly when equipment features multiple systems, numerous lubrication points or even multiple engines operating simultaneously.

The embedded Oil Finder, which is powered by industry-leading OATS lubricant data, turns this complexity into a seamless digital journey. Customers are guided quickly and intuitively to the correct product for their specific vehicle or machine, with full confidence that the recommendation is accurate and manufacturer-approved. This directly protects equipment performance, reliability and efficiency, whilst also safeguarding warranties and reducing the risk of costly errors and as a result, customers are more satisfied and more confident in their purchasing decisions.

Badr Jazzar, Head of Trade Marketing detailed “At Petrolube, we are proud to offer a seamless and informative digital experience for our customers. The integration of Oil Finder powered by OATS dataset across our platform allows users to accurately identify the right lubricants for every vehicle and application,”

 “Backed by the depth and reliability of OATS’ lubricant data and a smooth integration process, we have successfully deployed a scalable Oil Finder across our markets.This partnership enhances how customers engage with our products, helping safeguard equipment performance and warranties, while strengthening Petrolube’s ability to serve diverse applications and customer needs across global markets.”

One Oil Finder for Every Segment and Application

The Oil Finder supports Petrolube customers across a wide range of segments, from retail users maintaining cars, motorcycles and vans, to professional operators managing fleets, agricultural machinery, construction equipment and industrial engines. Across all segments, the solution supports every critical lubrication requirement, including engine oils, transmissions, cooling systems, braking systems, power steering fluids and grease points.

In heavy-duty and specialist environments, where machines may have more than 40 lubrication points and anything that moves requires lubrication, the Oil Finder ensures that no component is overlooked and no recommendation is left to guesswork.

Behind this capability lies one of the most comprehensive lubricant databases in the industry. The OATS database maintains more than 5,000 unique lubrication point identifiers, reflecting the real-world variation found across global equipment manufacturers and applications. This depth allows Petrolube to confidently support even the most complex machinery with the same simplicity offered to retail consumers.

A Consistent Digital Lubricant Experience Across 40 Markets

The Oil Finder will be embedded across Petrolube’s digital platforms in 40 countries, ensuring a consistent, high-quality customer experience worldwide. Regardless of market or application, customers benefit from the same clarity, accuracy and ease of use.

Infopro Digital Automotive through it’s OATS database, offers lubricant coverage of up to 99% of vehicles in operation for the countries required by Petrolube, with the database covering over 277 automotive brands.

This global consistency not only improves the customer journey but also reinforces Petrolube’s brand positioning as a modern, customer-centric lubricant manufacturer.

More Than an Oil Finder: Fusion Platform is a Performance-Driven Ecosystem

While the Oil Finder is the most visible element of the partnership, Petrolube also benefits from the wider Fusion digital ecosystem powered by OATS dataset, designed specifically to help oil manufacturers grow performance, insight and efficiency. The  Fusion analytics application provides Petrolube with data-driven insight into market trends, demand and opportunities, plus competitor product analysis which supports smarter strategic and commercial decisions. The Fusion Survey (Fleet managment)  application enables efficient engagement with professional and fleet customers, simplifying complex lubricant recommendations and quotations at scale. Meanwhile, the Fusion Cross-Reference tool ensures end users can quickly and safely identify alternative or replacement products when availability is limited — protecting equipment while maintaining customer satisfaction.

Driving Growth Through a Better Lubricant Customer Experience

By partnering with Infopro Digital Automotive, Petrolube is investing in more than technology – it is investing in a better customer experience. One that builds trust, protects equipment, increases satisfaction and ultimately drives long-term brand loyalty.

At the same time, the Fusion product suite powered by OATS dataset empowers oil manufacturers with the data, tools and scalability required to compete in an increasingly digital and customer-driven market. The result is a partnership that delivers measurable value on both sides of the equation: confidence and protection for end users, and performance, insight and growth for Petrolube.