Our Brands

ETAI

French leader in automotive technical data and developer of solutions dedicated to aftermarket players

Introducing our brand company ETAI

How ETAI’s Expertise Transforms the French Automotive Aftermarket

At ETAI, each software solution is meticulously tailored to meet the distinctive requirements of automotive aftermarket professionals, facilitating the advancement of their businesses through the utilization of precise and standardized data.

 

ETAI brings together business experts who understand users’ needs with development and content teams. This teamwork creates smart and user-friendly software, helping users to easily improve and grow their business.

 

ETAI offers SaaS solutions that can work on their own or be added to their partners’ online platforms. They have standardized tools for independent repairs and can also create custom solutions for repair networks, auto centres, local distributors, or international trading groups. The sales, project, and development teams collaborate to deliver the best solutions and support to their partners.

ETAI, a French unique automotive expertise since 1946
  • Technical data software
  • Online spare parts catalogues
  • Dealer management systems
  • Quotation application
  • Automotive Digital Marketing

ETAI’s History

Established in 1946, E.T.A.I. (Editions Techniques pour l’Automobile et l’Industrie) is the first French publisher of technical information for both automotive enthusiasts and professionals. Renowned for its publications such as Revue Technique Automobile (RTA), Revue Technique Moto (RTM), and manuals covering various aspects of transport and vehicle history, E.T.A.I. has evolved significantly since its inception.

 

In 2001, E.T.A.I. became part of the Infopro Digital group, marking a pivotal moment in its expansion. Over the years, it has diversified its services, introducing digital tools for quotes and repair methods in 2002 and launching the first electronic spare parts catalogue in 2005. In 2013, E.T.A.I. expanded its portfolio to include marketing software, leading to the development of the now-prominent Atelio Fid predictive marketing tool.

 

2013: Acquisition of Inovaxo, the French leader in management software dedicated to tyre and spare parts distribution players.

 

2017: Acquisition of ORDI 3000, a management software developer in France.

 

2019: Acquisition of Carooline, ERP developer for workshops, car centres, spare parts and tyre distributors.

Learn about the origins of Etai