Product Marketing Manager

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Product Marketing Manager

Infopro Digital Group is recruiting a Product Marketing Manager on a permanent contract to join its automotive division in Barcelona. 

Infopro Digital Automotive is a leading player in business-to-business Data, Software, and Services for the Automotive Aftermarket. Our goal is to empower businesses and professionals worldwide with technical information, data, and technology solutions. With a range of end-to-end digital services, our intelligent, innovative, and user-friendly solutions cater to the evolving automotive market.

Key Task and Responsibilities :

The Product Marketing manager will be responsible for defining the Go to Market activities and  develop product positioning and messaging for key products and features and plan for the Automotive B2B portfolio and managing the day-to-day execution of the activities assuring the plans are in line with our company’s objectives. 

As Product Marketing responsible using the knowledge on the aftermarket market, build the marketing plan and coordinate with the marketing team and other departments for execution. 

Your tasks are as follows : 


  • Manage the Product Marketing team and engage with cross functional activities.


  • Define go-to-market plans for the portfolio. 
  • Research competitors and market information to support product positioning.  
  • Create product material, pitch documents and messaging. 
  • Define launch and update plan and activities, coordinating with different areas for flawless launch.  
  • Agreeing on timelines and deadlines of new product development with the product management teams 
  • Work closely with sales and product teams to create and support the go-to-market strategy. 
  • Develop and implement the product marketing process.  
    Execute product marketing plan in coordination with the marketing, product, and sales.  
  • Develop product launch activities.  
  • Translate the technical and functional characteristics of our offers into value proposition and business benefits.  
  • Presenting products to both internal teams and clients, discussing sales strategy and using market research to establish product pricing and positioning.  

Performing surveys, interviews and focus groups for obtaining insights about the customer’s product usage and buyer personas to tap new opportunities. 

About you :

  • Coming from a HIGHER education BAC of +5 specialized in marketing (business school type or equivalent), Bachelor’s Degree – Business School or Marketing and Communications School – Specialization: Management, Marketing, communications and Economics
  • Minimum of +10 years as product marketing or generalist position in marketing, ideally within a B-to-B environment, 
  • Experience Product Marketing Manager experience in a pure product marketing role for a SaaS business, ideally in the subscription world (SaaS, software, etc.) or in the Automotive and aftermarket.
  • Skilled in relationships, you demonstrate rigor, versatility, and organization, you know how to adapt to different types of interlocutors. Result-oriented, your proactivity and dynamism will allow you to carry out the proposed missions.
  • With a good level of written and oral expression, you have a good digital culture, are curious and customer oriented.   
  • Fluent in English is a requirement and other languages desirable to interact with our team in other countries.
  • Skilled on KPI and metrics to manage activities and results.
  • The ability to understand and articulate technical concepts and translate these into compelling, commercial, customer focussed communications.
  • Data driven, measured and results focussed.
  • Experience of presenting product marketing plans and concepts 
  • Strong understanding of all elements of the product marketing process.
  • Excellent communication skills and the ability to work with diverse teams.
  • Degree educated. 

Learn more about us

 Infopro Digital is a B2B group specialising in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities.  
Infopro Digital connects professional communities.  
Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.With our solutions, decision makers make informed decisions and companies develop their business and performance in a sustainable way.